Welcome to Gaybors Agency

At Gaybors Agency our roster of LGBTQ+ creators (aka gaybors) are tastemakers, storytellers and trendsetters who are shaping culture, building connections and introducing brands to the LGBTQ+ audience in an authentic way. 

Our gaybors in Australia, Canada, Mexico, Thailand, United Kingdom and the United States, ensure visabiilty to the LGBTQ+ community is not just a Pride moment, but a year-round commitment. 

At Gaybors Agency we handle all campaign details from casting, negotiations, contracts, social deliverables and analytics.

Todd Murray

Drag in Demand: Founder & President

Todd Murray is the Founder and President of The Gaybors Group, which includes Gaybors Agency, Drag in Demand and Drag Trips. A proud and unapologetic member of the LGBTQ+ community, Todd has dedicated his career to advocacy and to building platforms that create visibility, opportunity and lasting impact for the community he proudly calls home.

His journey began over two decades ago with the founding of Hope’s Voice, a groundbreaking agency that brought LGBTQ+ voices, perspectives and conversations to college and university campuses across the country. From there, Todd launched the international campaign Does HIV Look Like Me?, produced in several countries—including Mexico, South Africa, Swaziland and the United States—which sparked critical global dialogue around HIV stigma. He later founded Gaybors Agency, now the largest LGBTQ+ creator agency in the United States, empowering and creating opportunities for LGBTQ+ creators—affectionately known as “gaybors.”

Todd’s love of the arts—especially the art of drag—led to the creation of Drag in Demand, a global agency that celebrates LGBTQ+ artists while ensuring LGBTQ+ dollars stay where they belong—in the gayborhood. Supported by a growing team of Drag in Demand Directors around the world, Drag in Demand is more than an agency—it’s a movement rooted in visibility, inclusion and the power of queer creativity.

Todd knows that with power and privilege comes responsibility. Whether through national campaigns, creator partnerships, event or trip bookings, every transaction at The Gaybors Group contributes to the Gaybors Fund—which supports grassroots nonprofits, nominated by creators and talent, doing life-saving work in LGBTQ+ communities.

Meet the Gaybors Council

The Gaybors Council is a vibrant collective of LGBTQ+ creators (aka gaybors) and industry experts. Their valuable insights help shape our mission to create opportunities, uplift gaybors and make a meaningful impact in the gayborhoods we are all proud to call home.

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Our Commitment

For every campaign, Gaybors Agency proudly donates to a local grassroots nonprofit making a meaningful impact in the gayborhood.